The coupon fine print says that it is limit one per customer, that you need to be over 18, and that it’s limited to participating Benjamin Moore stores.
The Benjamin Moore website has a series of free painting videos on topics like “How to paint doors” or “Paint your room in this order”. Interestingly, Benjamin Moore is owned by Berkshire Hathaway, headed by Warren Buffett.
The info for the next, November 2011, free paint sample coupon is posted here.