Top Coupon Stores and Coupon Facts, 2010

According to NCH Marketing, here are the top 10 stores nationwide which had the most coupons redeemed by customers in 2010:coupon_envelope

  1. Wal-Mart
  2. Kroger
  3. Target
  4. Publix
  5. Walgreens
  6. Ahold
  7. Supervalu
  8. Defense Commisary
  9. Meijer
  10. Safeway

Ahold operates Stop & Shop, Giant, and Peapod grocery stores.  Supervalu operates Acme, Albertsons, Cub Foods, Farm Fresh, Hornbachers, Jewel and Jewel-Osco, Save-A-Lot, Shaws, Shop ‘n Save, and Shoppers Food & Pharmacy.

Wal-Mart also had the most coupons redeemed in 2009, according to NCH.  So they have been at the top even before they released their great new coupon policy, that specifically allows overage if the value of the coupon is greater than the cost of the item.

Here are a few more facts from NCH on coupon use in 2010:

  • 332 billion consumer coupons were distributed in 2010, the most ever.
  • 3.3 billion of the coupons were redeemed.  That’s only about 1% of the coupons distributed.  In other words 329 billion coupons were never used.
  • 87% of all coupons (paper and paperless) were in newspaper coupon inserts.
  • Digital coupon (aka ecoupon) use continued to expand, but they were only a small portion of the total coupons.  (They are a new technology, plus we’ve discussed some problems with ecoupons here).
  • The average value of a coupon in 2010 was $1.46 (an increase from last year).
  • The average time between the time a coupon appeared and when it expired was 10.1 weeks (a week and a half shorter than last year.)
  • Coupon use saved consumers $3.7 billion in 2010.